The Internet has created a whole new segment of artists that didn’t exist 20 years ago. They are web designers, and they merge creativity with marketing, merchandising, technology, and business. Web design goes beyond artistry and imagination, by putting ideas to use for companies and individuals.
Throughout your web design career, you will create material that people around the world will see everyday. Your clients will rely on you to execute marketing strategies and to communicate valuable information to the public. Your ideas must not only be unique, but also useful and user-friendly. No workday will ever be tedious. The hours are often flexible. You will work heavily with clients; the work is far from solitary. The environment is creative, fun, and casual. The income and work prospects are much higher than the average, according to the Bureau of Labor Statistics. While many jobs are to be found working in firms, large or small, there are extraordinary self-employment opportunities to be had in web design. In fact, 30% of web designers are self-employed, says the Guide to College Majors. Whether your strengths are artistic, technological, or business-oriented, you will find a niche in web design.
Web designers are often the first to understand and implement new technology, so the greater the amount of study, the greater your job prospects. Your studies will teach you how to merge the age-old, standardized principles of design with those of marketing and technology. You must be able to work under constraints of budget, time, ability, resources, and message; problem-solving skills are a must. And although your studies will take you far, talent will take you further. If you have the drive and talent to succeed, you’re on your way to an exciting career.
The Internet has enjoyed explosive growth over the past decade. According to the popular search engine, Google, there are over 4 billion Web sites (each one with multiple subpages). And this number is growing at a fantastic rate. There is literally no end in sight. What this means is that there is and will be ample opportunities for careers in Web design and maintenance.
Ten years ago, if you had a Web site, it was fairly easy to market it because the Internet industry was relatively new. However, times are changing. In order to compete in today’s saturated market, Web sites must be flashy, professional, and effective. Studies have shown that most users only spend a few short seconds on any one site. In those few shorts seconds, you must grab their attention and convince them to stick around even longer. Thus, if you want to pursue a career in Web design, you’ll need to study consumer marketing, color psychology, and graphic art in addition to flash, html, and basic programming. In addition, marketing and public relations will become integral parts of your studies.
They are everywhere. You can build a successful Web design career anywhere you have an Internet connection. Set up shop in your home office or study. Live in Thailand while you build sites for law firms in New York. You won’t even meet the vast majority of our clients face to face.
The point is, by studying Web design, you are basically preparing yourself for a life of flexibility and options. The need for more pages and sites is steadily increasing. Not only are there more organizations that have gone online, but there are also many established sites that desire to become even more competitive. With Web design training, you can have businesses bid for your skills. Accept or reject whatever projects you please. You’re your own boss.
If you’re like most people, you probably have a handful of favorite Web sites that you visit on a regular basis; maybe a news site, a sports site, some shopping pages, and your email account. However, this is only the tip of the iceberg. Cyberspace extends far beyond what you or anyone else could ever visit in a lifetime. There are billions of Web pages out there, and this number goes up drastically every day. The scary thing is, each one of them was designed by someone.
Talk about an explosive industry. If you have a career in Web design, you basically have it all; job security, flexibility, creativity. And this will only change in the years to come. The world’s growing dependence on Internet technology basically guarantees future demand for Web design careers. In fact, major search engines like Google and Yahoo cannot index new sites quickly enough. That’s how fast this industry is growing.
Not only will businesses and organizations need more Web pages, but they will also need better Web pages to compete with the saturated market. Making an organization’s Web site stand out amongst the masses is an industry in and of itself. That’s why anyone who is serious about a career in this field studies the basics first. Color psychology, search engine optimization, and e-commerce will be as important to your study as the actual programming itself.
20 years ago, the vast majority of homes did not have a computer. 15 years ago, you were something special if you had an email account. 5 years ago, people realized how to transfer large packets of information online. What will be the next big leap? You don’t have to be a quick study to understand that technology grows exponentially. As a Web designer, you’ll have a front row seat to whatever revolution happens next.
Every day, thousands upon thousands of new Web pages are added to the ever-expanding Internet. New sites with new subpages fill up cyberspace at an incredible rate. As you can imagine, vying for the public’s attention becomes extremely difficult in this competitive and saturated environment. Those with careers in Web design have an exciting but difficult task; they must make their clients’ sites stand out among the crowd.
Studies have shown that the color blue instills confidence. Other studies suggest that green is more effective. Do consumers like flash technology? Is the Web site optimized for search engines? As you can see, there is a lot that goes into Web design. What works for a site? What won’t? Unless you already know the answers to these questions, you’ll need some type of formal training before you can kick of your career. So in addition to having strong programming skills (especially in HTML, Dreamweaver, Linux, Flash, and Java) you will also need to study color psychology, search engine optimization, and marketing. These extra skills are what distinguish artistic Web designers from successful Web designers. The more comprehensive your study, the farther you will go.
The jobs are everywhere. You can work from any place there is a computer connection. Every school, business, hospital, hotel, restaurant, community group, and sports team needs Web design expertise. There are potential jobs everywhere. New businesses start up every day. Old businesses desire revamping. And this trend will only continue. 10 years ago, only college students, computer nerds, and researchers used the Net. Now, almost everyone uses it at some time or another. The possibilities for growth are tremendous. However, you’ll want to jump on the train now. Every generation of Web design is significantly more complex than the preceding one. If you wait too long, the Internet revolution will leave you behind.